The story
"8 seconds into our first exhibition, I ruptured two ligaments in my foot. So I'm building this instead."
My final season of college basketball is likely over before it even started. But basketball is something you do, not who you are.
For months I'd been working on SUNDR on the side because I couldn't find an electrolyte drink that tasted good and fit into everyday life. Now it gets all of my time.
I'm building it in public, every formula, failure, and win, using my own NIL money.